Or things I would say in English that are too street, in Spanish they might sound vulgar. There’s certain things I would say in Spanish that in English would be corny.
I recorded 105 songs - ballads, dance records, EDM, straight-up urban, Enrique type of vibe, Ricky Martin type of vibe. He has merengue, he has bachata, he has pop-leaning songs. How did you decide what this album would sound like?Īll my other albums have some English music. It’s almost like I crossed over into Spanish. Then we relaunched my other single, and it went crazy, too. The label goes, “Choose a cover,” so we do “Stand by Me.” It took off. We launched my first Spanish single at radio - it gets bad feedback. Every song was from that Sprint money with the exclusion of “Stand by Me.”Īnd yet that song ends up being your breakthrough. A lot of my friends were like “Why would you sing bachata? That’s not gonna get you any money.” I spent $9,000 doing that bachata demo, between engineers and musicians, actually became my first album. Bachata is expensive to produce, because of all the instruments. At 17, I was working at Sprint in the Bronx, so I could make money to fund my own music. I sang everything - R&B slow jams, Spanish slow jams, romantic reggaeton - and I really didn’t care which I got signed for. I liked the genre, but I remember thinking “O.K., enough of this.” I would sing Usher’s “U Remind Me” to the girls in school. My parents and grandparents listened to bachata heavy, the true bachata from back in the day - Juan Luis Guerra, Antony Santos. These are excerpts from the conversation. He spoke by phone from Miami, where he was rehearsing for his current stint on the road opening for Ariana Grande.
Prince Royce is taking the riskier leap into pop’s untested waters. Santos has collaborated as well, with artists like Usher and Drake, but he’s brought them into bachata. Mostly, he displays fluency with modern hybrid pop that spans hip-hop, R&B, club music and more, abetted by guest appearances from Jennifer Lopez, Snoop Dogg and Kid Ink. His new “Double Vision” (RCA) is exuberant and slick, sprinkled with some Latin influences, but only a handful.
Usher u got it bad prince full#
Santos hasn’t: release a full album in English. He sings with swagger and sweetness, and over three albums, he’s demonstrated the continued vitality of bachata, a ballad-driven style born in the Dominican Republic.īut Prince Royce, 26, who was raised in the Bronx by Dominican parents, is now doing something Mr. For the last few years, Prince Royce has had a productive career as bachata’s runner-up, thriving in the long shadow cast by the genre’s biggest star, Romeo Santos.
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